Burberry is celebrating its luxurious model historical past with its first e-book, produced by Assouline. The e-book traces Burberry’s historical past from its conception in 1856 to present day, in addition to the work of its numerous artistic administrators.
Following a recently relaunched visual identity and brand logo, the richly illustrated quantity is stuffed with materials from the Burberry archive and past. A brand new marketing campaign additionally marked the beginning of Daniel Lee’s imaginative and prescient for Burberry, where he took up the role of Chief Creative Officer in October 2022.
That includes 5 in depth chapters and over 200 illustrations, Burberry’s evolution is depicted from a family-run firm, based in 1856, to a famend world luxurious model in 2022. Every chapter explores a spread of notable occasions and the emblems for which Burberry is famend.
The e-book alerts Burberry’s transition again to its heritage roots as Lee steers the model in a unique route from Richard Tisci’s minimalism. Almost two weeks ago, Lee unveiled his first collection for Burberry at London Fashion Week, showcasing checks in daring colors emblazoned throughout every thing from tailoring to blanket coats and knits.
Carly Eck, Model Curator, Archive, Burberry, commented: “Burberry is a narrative of creativity, exploration, innovation and group – all of which proceed to be on the coronary heart of the model. In unearthing a dormant treasure trove, numerous gold nuggets have been revealed. This e-book, the one one to be endorsed by the model in current occasions, presents a panorama of the corporate’s extraordinary heritage, which deserves to be extensively celebrated. It’s the stuff of legends.”
Out there for pre-order now, the e-book can be out there at Burberry and Assouline shops and on-line from Tuesday 28 March 2023.