The place Will International Magnificence’s Development Come From?

This text first appeared in The State of Fashion: Beauty report, co-published by BoF and McKinsey & Firm.

Historical past is not going to repeat itself — no less than, so far as the worldwide dynamics in beauty are involved. During the last decade, the expansion methods of many magnificence manufacturers consisted of concentrating on only a handful of nations, with explicit emphasis on China. That playbook is now not as efficient because it as soon as was — fast-changing structural financial challenges, geopolitical developments and aggressive headwinds are just some of the components that may impression how manufacturers develop their methods, area by area.